Tools and Resources


What is a quitline?

Quitlines are a telephone-based tobacco cessation counselling service that offer a variety of services to help tobacco users quit. They are a proven intervention that greatly increase the chance that a smoker will quit. Every province, territory and state in North America has a quitline as part of a tobacco cessation strategy.

Smokers' Helpline also offers an online quit program and, in Ontario, text messaging service.

What is a Quit Coach?

At Smokers' Helpline, a Quit Coach is a Canadian Cancer Society staff member who is a tobacco cessation specialist.

A Quit Coach can help with:

  • Making a personalized quit plan
  • Dealing with cravings, withdrawal symptoms and stress
  • Finding community-based support services available in your area
  • Providing free self-help materials

Quit Coaches are easy to connect with and non-judgmental. They help people who:

  • Do not want to quit
  • Are thinking about quitting
  • Are ready to quit
  • Have already quit and want help staying smoke-free
  • Want to help someone else quit
  • Are healthcare providers interested in the service

Who operates Smokers' Helpline?

Smokers' Helpline is operated by the Canadian Cancer Society in five provinces and one territory: PEI, New Brunswick, Ontario, Saskatchewan, Manitoba and Yukon.

Smokers' Helpline funding varies by provinces/territory. To learn more about funding in other provinces, please contact your local media spokesperson.

Does Smokers' Helpline work?

Quitlines are cost effective services that provide a positive return on investment.

Our last annual evaluation found that 90% of clients took an action toward quitting.

94% of clients would recommend Smokers' Helpline to a friend in need of similar help.

How can I contact Smokers' Helpline?

For help and information on quitting smoking and tobacco use:
1 877 513-5333

For public and general inquiries, please visit “Contact Us”.

For media contacts and resources, please visit our Media Contacts section.

What does Smokers' Helpline have to do with tobacco warning labels?

As of June 19, 2012 cigarette and little cigar packages sold in Canada are required to have a graphic warning label that covers 75% of the package.

A toll-free telephone number and website will now be included on tobacco packaging that directs callers to their provincial quitline, including Smokers' Helpline.

By including the toll-free number and web address on tobacco warning labels, Health Canada has presented an extraordinary opportunity to encourage smokers to thinking about quitting and connecting them with proven help to do so.

Smokers' Helpline can be accessed at its existing toll-free number (1 877 513-5333) and the new national warning label number (1 866 366-3667).