About the Challenge

Quit smoking for the first 7 days of the month and you could win $500!

For the first week of next month, we’re challenging you to quit smoking for 7 days and offering you a $500 cash prize to encourage you to try.

Why is the first week so important? Because if you are successful for the first week, you’re 9x more likely to quit for good.1 And that’s amazing!

How to enter:

  1. Register for your FREE SmokersHelpline.ca account (or log in to your existing account)
  2. Complete the First Week Challenge Contest Entry Form
  3. Quit for (at least) the first 7 days of the next month
And don’t worry – we know that in order to succeed sometimes you have to quit and quit again. The good news is there are 12 First Weeks in a year, each with two chances to win $500.


We hope this challenge will be the little extra nudge you need to turn your urge to quit into action, and we can provide you with tools and support to help you. For example, when you register, you will be emailed a link to a discount coupon for Nicorette® and Nicoderm® products.

Quitting smoking is the best thing you can do for your health. Don’t let another First Week go by.

It’s easy to get started: enter now and remain tobacco free for the first week – the first 7 days – of next month, and you could win!

Sponsors and Partners

The Canadian Cancer Society’s First Week Challenge Contest would not be possible without sponsorship from McNeil Consumer Healthcare, a division of Johnson & Johnson Inc., makers of Nicorette® and Nicoderm®.

In addition to covering other First Week Challenge Contest costs, the generous support of McNeil Consumer Healthcare, enables the Canadian Cancer Society to offer the cash prizes for the monthly contests. Further, because of this partnership we can provide every Challenge registrant a link to a discount coupon for Nicorette® and Nicoderm®.

We proudly acknowledge McNeil Consumer Healthcare as the sponsor of The First Week Challenge Contest and thank them for their support.

Smoke Free Ontario, Nicorette, Nicoderm

1Tonnesen P, et al. European Respiratory Journal 1999, 12:238-246a
Quit to Win $500