kyle @ smokers' helpline
28 Nov 2017
04 Dec 2017
Link to this post
I've received a multitude of questions that all amount to
"why can't we keep the old site?" and I will answer with as much
honesty and clarity as I can.
Ownership and sustainability
SHO was a product from a third
party vendor which we subscribed to for a monthly fee. Those subscription fees were due to increase substantially, to the
point that they would become unaffordable for us. In order to ensure we
were able to continue to provide and grow the service, we needed to invest in
this platform to lower our ongoing costs. Hence why we have launched this site
as it is right now, with the promise of further small investments to increase
functionality over time. To make our future funding go farther and work harder,
the decision was made to build a platform from scratch that was fully owned by
SHO remained largely unchanged since the last re-brand in
2010. Since that time, mobile technology adoption (smartphone and tablet use) has exploded to the point that mobile users are more
than half of our daily users, and our site was not optimized for mobile. We are
also looking to integrate our services into a common platform, to allow us to
better understand our clients and serve them better across phone, online, and
text services while also planning to add additional modes of service (stay
tuned) with a single place to access support. This new platform also allows for more integrated promotions like First
Week Challenge Contest and Trial Packs of nicotine gum, which we hope to be
able to offer again in 2018.
Security and confidentiality
The move toward a single centralized database for all Smokers' Helpline services, controlled and
managed by the Canadian Cancer Society means that
we can ensure security for the personal health information of tens of
thousands of clients. This is of huge importance to us – you entrust us with
your personal information, and we need to be worthy of that trust.
As always, I want to keep this dialog going, but please let's try to stay focused on the future and remain civil and appropriate.
I am doing a lot of work behind the scenes right now with our team of Quit Coaches and other staff, but I am trying to get in here at least a few times a day to respond as possible. Please continue to bear with us during this transition and thank you to all of you that have expressed support and are helping to keep the community the caring supportive place we know and love.